The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas by Michael Schrage

The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

Michael Schrage

237 pages • first pub 2014 (editions)

nonfiction business economics informative medium-paced
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Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks. What is the best way for a company to innovate? Advice recommending "innovation vacations" and t...

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