Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement by

Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement

Routledge New Directions in PR & Communication Research

246 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple message...

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