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573 pages • missing pub info (view editions)
ISBN/UID: 9780273685296
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 14 August 1996
Description
"This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific un...
Community Reviews
Content Warnings
573 pages • missing pub info (view editions)
ISBN/UID: 9780273685296
Format: Paperback
Language: English
Publisher: Prentice Hall
Edition Pub Date: 14 August 1996
Description
"This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific un...
Community Reviews
Content Warnings