Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

432 pages • first pub 2016 (editions)

nonfiction business psychology self help informative reflective slow-paced
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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key mom...

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