The Future of Marketing: Lessons from 18 Leading Brands on Transforming Your Marketing Strategies to Survive the Age of the Consumer by Nicholas Johnson

The Future of Marketing: Lessons from 18 Leading Brands on Transforming Your Marketing Strategies to Survive the Age of the Consumer

Nicholas Johnson

256 pages • first pub 2015 (editions)

informative reflective medium-paced
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Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it...

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