How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Michael Morley

228 pages • missing pub info (editions)

nonfiction business economics
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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including...

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