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Basic Marketing : A Global-Managerial Approach by William D. And E. Jerome McCarthy P Jr.

Basic Marketing : A Global-Managerial Approach
—
William D. And E. Jerome McCarthy P Jr.

Basic Marketing : A Global-Managerial Approach
William D. And E. Jerome McCarthy P Jr. with E. Jerome McCarthy

793 pages • hardcover • 1979

Basic Marketing : A Global-Managerial Approach by William D. And E. Jerome McCarthy P Jr.

Basic Marketing : A Global-Managerial Approach
—
William D. And E. Jerome McCarthy P Jr.

Basic Marketing : A Global-Managerial Approach

William D. And E. Jerome McCarthy P Jr. with E. Jerome McCarthy

793 pages • hardcover • 1979

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