You need to sign in or sign up before continuing.

Global Brand Power by Barbara E. Kahn

Global Brand Power

Barbara E. Kahn

132 pages first pub 2013 (view editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

The branding bible for today’s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultu...

Read more

Community Reviews

Loading...

Content Warnings

Loading...