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240 pages • first pub 2006 (editions)
ISBN/UID: 9780060888404
Format: Hardcover
Language: English
Publisher: HarperBusiness
Publication date: 19 September 2006
Description
Respected business strategist Newlin takes a deep plunge inside the world of making and marketing American brands to call for nothing less than a total re-imagination of the process through which consumers acquire goods and services. From the lowd...
Community Reviews
Content Warnings
240 pages • first pub 2006 (editions)
ISBN/UID: 9780060888404
Format: Hardcover
Language: English
Publisher: HarperBusiness
Publication date: 19 September 2006
Description
Respected business strategist Newlin takes a deep plunge inside the world of making and marketing American brands to call for nothing less than a total re-imagination of the process through which consumers acquire goods and services. From the lowd...
Community Reviews
Content Warnings