Breakthrough Branding: Positioning Your Library to Survive and Thrive by Suzanne Walters, Kent L. Jackson

Breakthrough Branding: Positioning Your Library to Survive and Thrive

Suzanne Walters, Kent L. Jackson

216 pages missing pub info (editions)

nonfiction art business science
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Description

Branding provides a unique way for your library to distinguish itself--its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply ...

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