The Psychology Behind Design: A Marketing Perspective by Chris Baumann, Jeongmin Lee, Wujin Chu
The Psychology Behind Design: A Marketing Perspective

Chris Baumann, Jeongmin Lee, Wujin Chu

The Psychology Behind Design: A Marketing Perspective

Chris Baumann, Jeongmin Lee, Wujin Chu

258 pages missing pub info (editions)

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Zusammenfassung: This book explains the psychology theory behind design using plain language. The inspiration came from the "democratic design" philosophy of IKEA. This book attempts to help people enjoy designs more, by explaining consumer psycho...

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