DIFFUSION OF INNOVATIONS 3RD E REV by Everett M. Rogers
DIFFUSION OF INNOVATIONS 3RD E REV

Everett M. Rogers

DIFFUSION OF INNOVATIONS 3RD E REV

Everett M. Rogers

453 pages missing pub info (editions)

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Covers the theoretical framework and research evidence supporting an updated model of diffusion and presents a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. It reflects a more critical stance of difu...

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