Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Peter Fader

129 pages first pub 2012 (view editions)

nonfiction business informative fast-paced
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Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much e...

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