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304 pages • missing pub info (editions)
ISBN/UID: 9781538137802
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 12 August 2020
Description
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a ps...
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304 pages • missing pub info (editions)
ISBN/UID: 9781538137802
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Publication date: 12 August 2020
Description
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a ps...