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Simpson Craig Kennedy Dan S
228 pages • first pub 2014 (editions)
ISBN/UID: 9781613082553
Format: Paperback
Language: English
Publisher: Entrepreneur Press
Publication date: Not specified
Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketi...
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—
Simpson Craig Kennedy Dan S
228 pages • first pub 2014 (editions)
ISBN/UID: 9781613082553
Format: Paperback
Language: English
Publisher: Entrepreneur Press
Publication date: Not specified
Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketi...