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439 pages • first pub 2014 (editions)
ISBN/UID: 9780415831574
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 September 2014
Description
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehens...
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439 pages • first pub 2014 (editions)
ISBN/UID: 9780415831574
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 12 September 2014
Description
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehens...