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256 pages • missing pub info (editions)
ISBN/UID: 9780814416082
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 19 August 2005
Description
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages...
Community Reviews
Content Warnings
256 pages • missing pub info (editions)
ISBN/UID: 9780814416082
Format: Paperback
Language: English
Publisher: Amacom
Publication date: 19 August 2005
Description
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages...
Community Reviews
Content Warnings