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222 pages • missing pub info (view editions)
ISBN/UID: 9780789028884
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 05 July 2005
Description
Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continen...
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222 pages • missing pub info (view editions)
ISBN/UID: 9780789028884
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 05 July 2005
Description
Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continen...