Trend Forecaster's Handbook by Raymond Martin

Trend Forecaster's Handbook

Raymond Martin

216 pages first pub 2010 (editions)

nonfiction business challenging informative medium-paced
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The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This "how to" book provides...

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