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William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
596 pages • missing pub info (editions)
ISBN/UID: 9780072461282
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 13 October 2000
Description
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued o...
Community Reviews
Content Warnings
—
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
596 pages • missing pub info (editions)
ISBN/UID: 9780072461282
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 13 October 2000
Description
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued o...
Community Reviews
Content Warnings