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George E. Belch
1760 pages • first pub 1997 (editions)
ISBN/UID: 9780078028977
Format: Hardcover
Language: English
Publisher: McGraw-Hill
Publication date: Not specified
Description
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyo...
Community Reviews
Content Warnings
—
George E. Belch
1760 pages • first pub 1997 (editions)
ISBN/UID: 9780078028977
Format: Hardcover
Language: English
Publisher: McGraw-Hill
Publication date: Not specified
Description
Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyo...
Community Reviews
Content Warnings