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ISBN/UID: 9780340780947
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
What is the nature of motives, goals and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers thin...
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missing page info
ISBN/UID: 9780340780947
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
What is the nature of motives, goals and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers thin...