Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight by Colin Strong

Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight

Colin Strong

224 pages • first pub 2014 (editions)

nonfiction business informative medium-paced
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Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their c...

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