Fundraising Management: Analysis, planning and practice 3e: Analysis, Planning and Practice by Adrian Sargeant, Elaine Jay

Fundraising Management: Analysis, planning and practice 3e: Analysis, Planning and Practice

Adrian Sargeant, Elaine Jay

456 pages first pub 2014 (editions)

nonfiction reference informative medium-paced
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Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehens...

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