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216 pages • missing pub info (view editions)
ISBN/UID: 9781138667273
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentim...
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216 pages • missing pub info (view editions)
ISBN/UID: 9781138667273
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentim...
Community Reviews
Content Warnings