The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way by Jonathan Goodman

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Jonathan Goodman

240 pages missing pub info (editions) user-added

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Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just ...

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