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97 pages • missing pub info (editions)
ISBN/UID: 9783319713731
Format: Paperback
Language: English
Publisher: Springer
Publication date: 05 January 2018
Description
This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotio...
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Content Warnings
97 pages • missing pub info (editions)
ISBN/UID: 9783319713731
Format: Paperback
Language: English
Publisher: Springer
Publication date: 05 January 2018
Description
This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotio...
Community Reviews
Content Warnings