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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Michael Morley

172 pages missing pub info (editions)

nonfiction business economics
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Description

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent o...

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