Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke

Monetizing Innovation: How Smart Companies Design the Product Around the Price

Madhavan Ramanujam, Georg Tacke

7 hours, 29 minutes • first pub 2016 (editions) user-added

nonfiction business informative slow-paced
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Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Co...

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