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Paul Long
548 pages • missing pub info (editions)
ISBN/UID: 9781315690834
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary ...
Community Reviews
Content Warnings
—
Paul Long
548 pages • missing pub info (editions)
ISBN/UID: 9781315690834
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary ...