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Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection by Marian Friestad, David M. Boush, Peter Wright

Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Marian Friestad, David M. Boush, Peter Wright

241 pages • hardcover

nonfiction business economics psychology
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Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection by Marian Friestad, David M. Boush, Peter Wright

Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Marian Friestad, David M. Boush, Peter Wright

241 pages • paperback

nonfiction business economics psychology