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Greg Braun, Robin Landa
264 pages • missing pub info (editions)
ISBN/UID: 9780231208260
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brand...
Community Reviews
Content Warnings
—
Greg Braun, Robin Landa
264 pages • missing pub info (editions)
ISBN/UID: 9780231208260
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brand...
Community Reviews
Content Warnings