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736 pages • first pub 2007 (view editions)
ISBN/UID: 9780077729028
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 26 January 2015
Description
Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go u...
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736 pages • first pub 2007 (view editions)
ISBN/UID: 9780077729028
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 26 January 2015
Description
Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go u...
Community Reviews
Content Warnings