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482 pages • missing pub info (editions)
ISBN/UID: 9781587364945
Format: Hardcover
Language: English
Publisher: Wheatmark
Publication date: 15 November 2005
Description
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stop...
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482 pages • missing pub info (editions)
ISBN/UID: 9781587364945
Format: Hardcover
Language: English
Publisher: Wheatmark
Publication date: 15 November 2005
Description
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stop...
Community Reviews
Content Warnings