You need to sign in or sign up before continuing.
Scan barcode
missing page info • missing pub info (editions)
ISBN/UID: 9780077801946
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 07 March 2013
Description
Built on a strong foundation, "Basic Marketing" 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of th...
Community Reviews
Content Warnings
missing page info • missing pub info (editions)
ISBN/UID: 9780077801946
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 07 March 2013
Description
Built on a strong foundation, "Basic Marketing" 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of th...
Community Reviews
Content Warnings