Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall
Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall

Insanely Simple: The Obsession That Drives Apple's Success

Ken Segall

256 pages first pub 2012 (editions)

nonfiction business design technology reflective slow-paced
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'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains'To Steve Jobs, Simplicity wasn't just a design principle. It w...

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