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352 pages • missing pub info (editions)
ISBN/UID: 9781567205879
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 March 2003
Description
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including t...
Community Reviews
Content Warnings
352 pages • missing pub info (editions)
ISBN/UID: 9781567205879
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 March 2003
Description
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including t...
Community Reviews
Content Warnings