The Stuff You Can't Bottle: Advertising for the Global Youth Market by King Adz

The Stuff You Can't Bottle: Advertising for the Global Youth Market

King Adz

342 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

You can't bottle it, you can't Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world.Through eighty-eight topics, King Adz shar...

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