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272 pages • missing pub info (editions)
ISBN/UID: 9781861529381
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 07 October 2004
Description
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to...
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272 pages • missing pub info (editions)
ISBN/UID: 9781861529381
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 07 October 2004
Description
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to...
Community Reviews
Content Warnings