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201 pages • first pub 2003 (editions)
ISBN/UID: 9781403905192
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and ...
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Content Warnings
201 pages • first pub 2003 (editions)
ISBN/UID: 9781403905192
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and ...
Community Reviews
Content Warnings