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465 pages • first pub 1998 (view editions)
ISBN/UID: 9780132622394
Format: Paperback
Language: English
Publisher: Prentice Hall PTR
Edition Pub Date: 18 May 1998
Description
The second edition of this highly rated book brings managers the latest ideas on branding, marketing and strategic change. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top busine...
Community Reviews
Content Warnings
465 pages • first pub 1998 (view editions)
ISBN/UID: 9780132622394
Format: Paperback
Language: English
Publisher: Prentice Hall PTR
Edition Pub Date: 18 May 1998
Description
The second edition of this highly rated book brings managers the latest ideas on branding, marketing and strategic change. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top busine...
Community Reviews
Content Warnings