Take a photo of a barcode or cover
328 pages • missing pub info (view editions)
ISBN/UID: 9781789660401
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 26 November 2019
Description
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Gl...
Community Reviews
Content Warnings
328 pages • missing pub info (view editions)
ISBN/UID: 9781789660401
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 26 November 2019
Description
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Gl...
Community Reviews
Content Warnings