Soft Power Superpowers: Cultural and National Assets of Japan and the United States by David L. McConnell, Yasushi Watanabe
Soft Power Superpowers: Cultural and National Assets of Japan and the United States

David L. McConnell, Yasushi Watanabe

Soft Power Superpowers: Cultural and National Assets of Japan and the United States

David L. McConnell, Yasushi Watanabe

328 pages first pub 2008 (editions)

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The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and...

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