Strategy from the Outside In: Profiting from Customer Value by George S. Day, Christine Moorman

Strategy from the Outside In: Profiting from Customer Value

George S. Day, Christine Moorman

312 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing! Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many ...

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