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404 pages • missing pub info (editions)
ISBN/UID: 9789811216978
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 07 September 2020
Description
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior ma...
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Content Warnings
404 pages • missing pub info (editions)
ISBN/UID: 9789811216978
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 07 September 2020
Description
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior ma...
Community Reviews
Content Warnings