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Advertising Principles: Choice, Challenge, Change by Bruce G. Vanden Bergh, Helen Katz, Bruce G. Vanden-Bergh

Advertising Principles: Choice, Challenge, Change

Bruce G. Vanden Bergh, Helen Katz, Bruce G. Vanden-Bergh

582 pages • first pub 1998 (view editions)

emotional reflective medium-paced
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