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190 pages • first pub 1992 (editions)
ISBN/UID: 9780333525821
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing b...
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190 pages • first pub 1992 (editions)
ISBN/UID: 9780333525821
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing b...