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464 pages • first pub 2003 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: � Guerilla marketing � Marketing to Boomers and Latinos � Online marketing � Targeted-but-affordabl...
Community Reviews
Content Warnings
464 pages • first pub 2003 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: � Guerilla marketing � Marketing to Boomers and Latinos � Online marketing � Targeted-but-affordabl...
Community Reviews
Content Warnings