Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business by Brent Dykes

Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Brent Dykes

256 pages • first pub 2011 (editions)

nonfiction business informative slow-paced
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Description

In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change...

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