Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Colin Strong

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

Colin Strong

224 pages • first pub 2014 (editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

Between tweets, likes, comments, blogs, videos and images, today's customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their c...

Read more

Community Reviews

Loading...

Content Warnings

Loading...